easy camp

Seek the adventure

With easy camp, we strive to deliver essential outdoor equipment that lets you focus fully on the adventure ahead. Through carefully selected materials and well-considered designs, easy camp ensures products that are intuitive to use and offer a level of quality you can rely on.

With 25 years of experience to build on, easy camp is dedicated to offering modern Scandinavian designs that combine functionality with practical solutions. Our products appeal to those who want to enjoy the outdoors by unlocking their sense of adventure and creating new experiences along the way.

Learn more at easycamp.com

Purpose

We make essential outdoor equipment that invites you on new adventures.

Our aim is to create easy-to-use, contemporary products with a quality you can trust.

By creating functional, tried and tested designs we offer products that give you the freedom to focus on the adventure.

Values

Easy adventure
As outdoor specialists, we provide essential equipment that allows you to focus on your adventure.

Simplicity
Easy to use, functional and practical in every way.

Price and quality conscious
We provide essential products that offer ease of use and quality you can trust.

Contemporary
Our modern designs appeal to today’s adventurers.

Enjoy life outdoors
With our experience you can release your spirit of adventure and discover new experiences through life outdoors.

The story behind easy camp

easy camp was created to give young people, new families and those with limited camping experience an easier path into nature. What these groups had in common was a need for user-friendly products where quality and affordability went hand in hand. With this in mind, Oase Outdoors founded easy camp in 1997.

Over the years, Oase Outdoors has built a strong reputation for understanding consumer needs, which in 2010 led to a major relaunch of easy camp under the tagline Just add people. The aim was to remain relevant in a changing market and continue driving innovation within the category. From there, easy camp embraced everything from festivals to trekking and entry-level family camping.

As the market settled after the pandemic, Oase Outdoors recognised a continued desire to escape the busy everyday life and find serenity in nature. In 2025, this insight resulted in a major repositioning of easy camp with a completely renewed product portfolio - designed to appeal to a new generation of adventurers seeking simple and essential gear for their outdoor pursuits. Whether it’s trekking, bikepacking, micro-adventures or simply setting up camp with a tent or car, easy camp aims to make the outdoors accessible and enjoyable.

A sharper logo with a new tagline - Seek the Adventure - creates the foundation. New designs where form follows function, along with colours inspired by nature, highlight the Scandinavian outdoor heritage. The product names reflect this with references to Scandinavian national parks, flowers and birds. This new path has already proven a great success, and in the very same year as the relaunch, easy camp entered new markets and received prestigious awards for focused, essential gear that opens the door to new adventures for anyone ready to head out.

Find the full collection at the easy camp brandsite.

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