Oase Outdoors welcomes new Group Sales International Director

On June 3rd, Oase Outdoors welcomes Anders Holmgaard Johansen as Group Sales International Director and part of the Management Team.

In his new role, Anders will be responsible for core markets including the Nordic countries, the DACH region, Benelux, and the Czech Republic, overseeing the sales strategy for all three of Oase Outdoors' brands: Outwell, Easy Camp, and Robens.

Anders brings a wealth of experience to Oase Outdoors, having worked in apparel and footwear industry for 25 years. His career spans from retail positions in shops to significant roles within Brand House businesses. His extensive background has equipped him with a deep understanding of both the strategic and operational aspects of sales, making him well-suited to drive growth and strengthen market presence for our brands as well as his experience will help us forge stronger relationships and provide top service for all our business partners, ensuring that we continue to deliver exceptional value and collaboration.

Oase Outdoors are confident that Anders' leadership and vision will be instrumental in achieving our ambitious goals and look forward to the positive impact he will have on our organization.

We look forward to introducing him to our business partners and working together to reach new heights.


Kind regards, 

Henrik Arens 


Oase Outdoors