Danish camping equipment manufacturer Oase Outdoors has announced the appointment of Simon Roberts as Sales Director UK, the position formerly held by Mike Kerry and left vacant following a career change.
Roberts joins Oase Outdoors from Berghaus where for many years he was employed as Head of International Business Development. Other roles that have cemented his mature in-depth knowledge of the outdoor industry include Country Manager UK & Ireland for Columbia Sportswear and Berghaus UK & European Sales Director.
Roberts says: “I’m delighted to be joining Oase Outdoors. It is a company with great values and has an innovative approach to both product development and to growing sales across its portfolio of brands. It’s an exciting time to be joining the UK team; they have a clear focus in this priority market and super strong relationships with the client base. I’m really looking forward to returning to the UK market and working with my new colleagues to build on this success.”
Oase Outdoors Managing Director, Henrik Arens says: “It is truly an exciting time for Oase Outdoors as we move the company forward to meet the global challenges created by changing market conditions and expectations. We are happy to welcome Simon on board for he brings essential experience and insight to a key company position that will help us continue to develop and present strong, dynamic brands within the UK.”  


 Simon Roberts, Sales Director UK