Oase Outdoors secures partnership with Ratos

Oase Outdoors has signed a partnership agreement with Ratos, a Nordic investment company listed on Nasdaq Stockholm. The company, which designs, produces and supplies innovative camping and outdoor equipment under three strong brands Outwell®, Easy Camp® and Robens®,  is currently owned and run by the founding Arens family from its head office in Give, Denmark. The agreement, which sees Managing Director, Henrik Arens, move approximately 80 per cent of the company to Ratos, will provide massive resources to build on the company’s continuing success of its product portfolios to the benefit of all business partners.
 Managing Director, Henrik Arens

Arens retains just over 20 per cent of the business with key management personnel and remains Managing Director. He says: ”We have worked hard over the years to reach our widely-acclaimed position in the market and to progress further we have searched for a partner that has the relevant expertise and experience as well as the financial resources that will enable Oase Outdoors to realise its full potential. We recognise that Ratos is an established and responsible investor and believe that their experience of active ownership, successful investments in our sector − such as Haglöfs − and their firm foundation of strong values that mirror our own will benefit us as we continue to grow and develop.”

Investment Director Ratos, Robin Molvin, says: “We are looking for strong growing companies with great development potential and are very glad to have the opportunity to partner up with Oase Outdoors. They have a strong consumer-driven corporate culture that focuses on innovation and quality, which has generated positive sales growth in recent years and secured a sound market position in Europe. In partnership with Henrik and the rest of the Oase Outdoors team, we see far-reaching opportunities to continue to develop the business in geographic expansion and continued product development. From our perspective, this is an extremely interesting opportunity for Ratos when we pair their expertise with our background in similar partnerships as Haglöfs and other growth ventures,” 

For further information, please contact Oase Outdoors Marketing Director, Lotte Simonsen.
Email: los@oase-outdoors.dk Tel: +45 7670 4010 Mobile: +45 5180 5626

Editors’ notes
Oase Outdoors is a family-owned Danish company and one of the main players on the European camping/outdoor market. The company was founded in 1984 and today represents Outwell, Robens and Easy Camp − three prominent brands that together meet the consumer demands made when enjoying camping and outdoor life. The products are sold in more than 43 markets all over the world. For further information about Oase Outdoors visit its website oase-outdoors.dk

Ratos is an investment company that owns and develops unlisted medium-sized Nordic companies. The goal is as an active owner to contribute to the long-term and sustainable business development in the companies we invest in. Ratos’s portfolio consists of 19 medium-sized Nordic companies, where of two are Danish. Ratos is listed on Nasdaq Stockholm and has a total of approximately 16,000 employees. 

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